Sorry, no cashback from me for now...

Hey guys,

As you know, Microsoft Live Search is offering advertisers a new paid search model - CPA (cost per acquisition). Instead of paying Microsoft when a potential customer clicks on your ad, you only pay Microsoft (who in turn pays your customer) if the potential customer makes a purchase.

I was curious to understand how a vendor signs up for this program. All of the details are here http://advertising.microsoft.com/advertising/cashback, but the basic requirements are as follows:

• Headquartered in the United States
• A retail site with e-commerce capabilities
• Able to fulfill the physical shipment of a product
• Able to create and maintain a product data feed
• Able to implement a standard tracking pixel on your website’s order confirmation page

If you meet those criteria, you can get in touch with an account manager from Microsoft who will process your application. I was hoping for more of a self serve model like Google's AdWords, but I suppose that since the models are so drastically different, there has to be some manual process.

I don't meet that criteria because I don't have a physical product, so sorry, no cashback from me for now :)

Thanks!

Eric.